Business
12 min read
Beverage Giant Coca-Cola Shifts North American Media to Omnicom While Reaffirming WPP Globally
Coca-Cola has appointed Omnicom to manage its North American media business while retaining WPP Open X across most international markets. The major advertising shake-up follows PepsiCo's agency switch and reflects growing demand for AI-powered marketing, data integration and personalized consumer engagement.